The Privacy Policy of CUKIBO

This Privacy Policy, together with our terms and conditions of use as set out within our Terms and Conditions page applies when you use our website (the “Website”) or visit a site that uses our advertising technology. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the EU General Data Protection Regulation 2016/679 (GDPR), the data controller is CUKIBO Limited (trading as CUKIBO AG) located at Feldstrasse 16, Lachen 8853, Switzerland. We are also following the provisions of the Swiss Federal Data Protection Act (DSG) and Federal Data Protection Act (VDSG).

Data types we collect on users of our website

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data:

  1. Information you give us – You may give us information about you by filling out forms on the Website or by corresponding with us by email, phone or otherwise. This includes information you provide when you register to use the Website, place an order on our Website, provide us with details required for a particular product, participate in discussion boards or other social media functions on our Website, enter a competition, promotion or survey and when you report a problem with our Website. The information you give us may include your name, billing address, delivery address, email address, phone number, age, date of birth, gender, photograph, username, password, and other registration information, as well as the book recipient’s name, gender, and address. Each piece of information you give us may be used independently or in conjunction with other information you provide to us.

  2. Information we collect about you and your device – Each time you visit the Website we may automatically collect the following information:

    a. technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type, and version, time zone setting, browser plug-in types and versions, operating system and platform;

    b. information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed, purchased or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

  3. Information we collect about you via advertising – From time to time, we may place ads on third party sites. When you view or otherwise interact with our ads, we and our partners may use various technologies (such as cookies) to collect and store information about you including cookie data & anonymized IDs for attribution & advertising purposes. We use these technologies to help us understand more about our customers and the effectiveness of our adverts.

  4. Information we receive from other sources - We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers) and may receive information about you from them.

  5. Location Information - We may also collect information about your location, such as the IP Address of the device you access our Website from. This site or product includes IP2Location LITE data available from 

  6. Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We do not collect your financial information! This is collected and stored by third-party payment processors.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, where you do not provide suitable delivery instructions to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How we process the data

We collect, use, disclose, retain and dispose of your personal data in a proper manner, for authorized purposes and take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction. The data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted via the internet. Any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorized access. Within CUKIBO, we restrict access to your personal data to those of our employees or collaborators who have a business reason for knowing such data. We also maintain physical, electronic and procedural safeguards that comply with the relevant laws and regulations to protect your personal data from any unauthorized access. Where we have given you (or where you have chosen) a password that enables you to access certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Places where your data is stored or communicated to

CUKIBO transfers, processes and stores information about our users on servers located in a couple of countries. Information collected within the European Economic Area (“EEA”) and Switzerland is always stored with us and our partners within EEA and Switzerland only. CUKIBO may also subcontract processing to, or share your information with third parties located in countries other than your home country. Your personal information may, therefore, be subject to privacy laws that are different from those in your country of residence. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

How your data may be used by us

We use data held about you in the following ways:

  • to allow us to provide you with our books and related services, within a Legal Basis - Performance of a contract with you

  • to allow you to participate in interactive features of the Website when you choose to do so, within a Legal Basis - Legitimate Interest for you to interact with our website

  • to conduct competitions and promotions, within a Legal Basis - Performance of a contract with you to fulfill the promotion and run the competition/prize

  • to contact you about products and services you have requested, within a Legal Basis - Performance of a contract with you to fulfill product/service

  • to notify you about changes to the Website and products and services we offer, within  a Legal Basis - Legitimate Interest of ensuring customers are updated of any changes

  • to ensure that content from the Website is presented in the most effective manner for you and for your computer, within a Legal Basis - Legitimate interests (to study how customers use our products/services, to improve our offering to our customers, to develop them and grow our business)

  • to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes, within a Legal Basis - Legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you, within a Legal Basis - Legitimate interests (to study how customers use our products/ services, to develop them, to grow our business and to inform our marketing strategy)

  • Use data analytics to improve our website, products/ services, marketing, customer relationships, and experiences, within a Legal Basis - Legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and inform our marketing strategy)

  • to allow us to remind you about our products or services on particular dates you have provided us with, within a Legal Basis - Legitimate Interest (of fulfilling customer requests of being updated on products and services)

  • to allow us to provide you with other information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes, within a Legal Basis - Legitimate Interest (of fulfilling customer requests of being updated on products and services)

  • to contact you by email and mobile communication (such as text (SMS) and "push" notification) and to contact you by post, within the scope of legitimate interests (to develop our products/services and grow our business, and to improve our offering to you) and Performance of a contract (ensuring product is delivered)

The emails we send to you fall into two categories:

  1. “Marketing Messages” - Emails which provide you with information about offers, new products, and other items that we think may interest you or CUKIBO customers generally. You will only receive these emails if you actively sign up to our newsletter and then confirm that subscription via an opt-in confirmation. 

  2. "Service Messages" - Emails that we may send concerning activity on your CUKIBO account, specifically: 

    1. To remind you of unordered items in your online basket

    2. To remind you of product creations that you have abandoned 

    3. Surveys to capture your feedback on orders you have placed with CUKIBO

    4. Surveys to capture your feedback on contact with our customer service team

While we do our best to act on your preferences as soon as we reasonably can, please be aware that it may take up to 14 days for changes to your preferences concerning Service Messages to take effect.

Please note that emails that we need to send you relating directly to your orders and purchases from CUKIBO (such as order and dispatch confirmation emails), and emails which notify you of changes to our Terms of Use, or to policies we apply under our Terms of Use, are unaffected by your preferences for newsletters and Service Messages; you cannot opt-out of receiving these emails.

We may also use data held about you for another purpose, but only where such purpose is communicated to you at the point of data collection.

Retention time of the data

Your data is kept only for the time necessary to provide the service or product you request, or to fulfill the purposes outlined in this policy.


Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. By continuing to browse the Website, you are agreeing to our use of cookies. A cookie is a small text file that we store in your internet browser or on the hard drive of your computer if you agree. Cookies contain information that is transferred between your computer's hard drive and our server. 

We use the following cookies: 



Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. (365 days)


Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. (365 days) 


This Google Analytics cookie is used to determine unique visitors to our site (2 years) 


This Google Analytics cookie is used to performance-related activities (1 day) 


This Google Analytics cookie is used to understand how a user to our website uses the website by generating analytical data (3 months) 

__stripe_mid, __stripe_sid, __stripe-js-v3-features__

Stripe is used to processing credit card payments on our site. Stripe uses these cookies to remember who you are and process payments without storing any credit card information on our servers. (1 year) 


Stripe cookie - Sets a country code as determined by IP address (Persistent) 


Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. (90 days) 


HubSpot cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), session start timestamp. (1h) 


Whenever HubSpot changes the session cookie, this cookie is also set. We set it simply to the value "1", and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Session) 


HubSpot cookie for tracking visitors. It contains: the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session) (2 years)


HubSpot cookie used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. (365 days) 


CUKIBO cookie used to store current user-session information between different page requests (1h) 

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also set cookies, other than the ones listed above, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.


We reserve the right to make changes to this privacy policy at any time and for any reason. Any changes we may make to our privacy policy in the future will be notified to you by posting an updated version of this policy on this page with an updated revision date and, where appropriate, by email. Your continued use of or access to our services following the notification of any changes to this policy constitutes acceptance of those changes.